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Creating Store Products

Growth+This feature requires the Growth+ plan or higher

Adding a new store product to EquipDash takes just a few minutes. The product creation wizard guides you through three steps: product details, pricing, and additional details.

Opening the Product Form​

  1. Go to Store > Products in the left sidebar.
  2. Click the Add Product button in the top-right corner.
  3. The product creation wizard will open.

The Store Products table page with the Add Product button highlighted.

Step 1: Product Details​

Fill in the core product information:

  1. Enter a Product name for the product (e.g., "Ski Wax Kit"). This field is required.
  2. Optionally upload Product image(s) to showcase your product:
    • Click the image upload area or drag files in.
    • You can upload up to 5 images (max 500KB each, recommended 500px x 500px).
    • Click the star icon on an image to set it as the default image (shown in product listings).
    • Click the X to remove an image.
  3. Optionally enter a SKU (stock-keeping unit) for internal reference.
  4. Optionally add one or more Categories to organize the product (each appears as a removable pill, and a product can sit in several categories at once), or leave it uncategorized.
  5. Click Next to continue to pricing.

The Add Product wizard showing Step 1: Product Details with fields for product name, images, SKU, and category.

Step 2: Pricing​

Set the product's pricing:

  1. Enter the Price -- the amount customers pay.
  2. Optionally enter a Compare at Price -- an original or RRP price that will be shown with a strikethrough to indicate a discount.
  3. Click Next to continue to additional details.
Let Dash suggest a price

At the top of Step 2 you'll see a Suggest prices button. Click it and Dash AI will research what similar items sell for in your area, then suggest a competitive Price and (if applicable) Compare at Price. Click Apply to form to fill the fields. See the full guide: Suggest Prices with Dash AI.

The Add Product wizard showing Step 2: Product Pricing with fields for price and compare at price.

tip

If you set both a price and a compare-at price, customers will see the discount on the store widget (e.g., $59.99 $45.00).

Step 3: Additional Details​

Configure the remaining product settings:

The Add Product wizard showing Step 3: Additional Details with Track inventory switched on and the two tracking cards highlighted below it.

Description​

  1. Enter a short Brief description -- appears in product listings and search results. You can click the AI Generate button to automatically create one based on the product name.
  2. Use the Full description editor for a detailed product description with rich text formatting. An AI Generate button is also available here.

Weight & Dimensions​

These optional fields help with product information display:

  1. Enter the Weight and select a unit (kg, lb, g, or oz).
  2. Enter Dimensions as a text string (e.g., "12 x 8 x 4 in").

Weight and dimensions are displayed on the product detail page in the store widget.

Variations​

If your product comes in different options (e.g., sizes or colors):

  1. Toggle Variations on.
  2. In the Property list, add variation properties by entering a name (e.g., "Size", "Color"). Click + Add property to add more.
  3. After creating the product, you can add specific variation values (e.g., "Small", "Medium", "Large" for Size) from the product's Variations tab.

For a detailed guide on setting up variations, see Product Variations.

Inventory Tracking​

Control stock levels for the product:

  1. Toggle Track inventory on if you want to monitor stock quantities.
  2. Answer How do you want to track stock? by picking one of the two cards. Each one previews what you get:
    • Just track the total -- one pooled count for the product. Best when the items are interchangeable and individual units don't need to be identified.
    • Track each item -- every unit gets its own numbered code, and can carry its own barcode. Best when each one has its own serial number or condition.
  3. After creating the product, you can manage stock quantities from the product's Inventory tab.
caution

You can only change your answer while the product has no stock. Once items exist, the two cards turn read-only and tell you why. Remove your items from the Inventory tab first if you need to switch.

info

You can set a low-stock threshold in Settings > Store to receive alerts when products are running low. See Store Settings for more details.

For a detailed guide on both answers, see Inventory Management.

Saving​

Click Add Product to create the product. You will be taken back to the product listing where your new product will appear.

tip

New products are created with Active status by default, meaning they are immediately visible to customers. You can change the status to Archived at any time from the product detail page to hide it.