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Campaign Analytics Growth+This feature requires the Growth+ plan or higher

After sending a campaign, EquipDash tracks delivery results so you can see how your send went.

Getting to Campaign Stats​

  1. In the left sidebar, click Promotions then Campaigns.
  2. Click on the campaign you want to review.
  3. Click the Stats tab.

The Stats tab showing the four metric cards

Key Metrics​

The Stats tab shows four summary cards:

MetricWhat It Means
Total RecipientsThe total number of customers the campaign was sent to
SentThe number of emails that were successfully sent
PendingThe number of emails still being processed
FailedThe number of emails that could not be delivered (e.g., invalid email address, full inbox)

Quick Stats from the Table​

You can also see basic campaign stats without opening the detail page. On the main Campaigns table:

  • The Recipients column shows how many people were targeted.
  • The Status column shows the current state (Draft, Scheduled, Sending, Sent).
  • The Sent Date column shows when the campaign was delivered (or "-" if not yet sent).

Understanding the Results​

  • All Sent, zero Failed: Your campaign was delivered successfully to all recipients.
  • Some Failed: A few emails bounced — this usually means invalid or inactive email addresses. Consider cleaning up those customer records.
  • Pending during Sending: While a campaign is in "Sending" status, you may see emails in the Pending state. These will move to Sent or Failed as the system processes them.

Tips​

  • Check stats a few hours after sending. Give the system time to process all deliveries before drawing conclusions.
  • Address failed deliveries. If certain emails consistently fail, the customer email addresses may be incorrect. Update them in the customer record.
  • Track results across campaigns. If your failure rate increases over time, it may be time to clean up your customer database and remove invalid emails.