Campaigns Overview Growth+This feature requires the Growth+ plan or higher
Campaigns let you reach your customers with promotions, news, and updates — and show you exactly what each send brings back in bookings and revenue. Pick a goal, pick who gets it, write (or template) the message, and send. EquipDash handles the branding, the delivery, and the tracking.
Where to Find Campaigns
- In the left sidebar, click Promotions then Campaigns.
- The page has two tabs at the top:
- Campaigns — your one-off sends (email or text message).
- Automations — always-on messages that send themselves (post-trip follow-up, abandoned-cart recovery, win-back).
What You Can Do
Send a one-off campaign
Click New campaign and follow four guided steps — Goal → Audience → Message → Review & Send. Everything autosaves as a draft, so you can come back anytime.
| Goal | What it's for |
|---|---|
| Announce something | Season opener, new gear, news — tell everyone at once |
| Fill slow days | Promo blast to fill quiet weekdays |
| Win back customers | Reach people who haven't booked in 6+ months |
| Just a quick note | Plain email, no template — like the classic campaigns |
Each goal pre-fills the template, audience, and promo suggestion for you — you can change everything before sending. See Creating a Campaign.
Turn on automations
The Automations tab holds three always-on recipes with simple on/off toggles:
- Post-trip follow-up — ask customers for a Google review after each trip.
- Abandoned-cart recovery — email customers who started a booking but didn't finish (~2 hours later).
- Win-back — once a month, email customers 6+ months since their last booking.
Each card shows its own stats. See Automations.
Send by text message
Any campaign can go out as an SMS instead of an email — with a live character count, a cost estimate from your SMS wallet before you send, and quiet hours so customers never get texts at night. See SMS Campaigns.
See what each campaign brings back
Every campaign shows Sent · Opened · Clicked · Bookings · Revenue right on the list, and per-customer results on its page. Bookings are counted when a customer books within 7 days of clicking or opening. See Campaign Analytics.
Good to Know
- People who opted out are always excluded automatically — from every audience, every send. Customers who reply STOP to a text are never texted again.
- Duplicate any campaign from the copy button in the list — handy for sending a variation of something that worked.
- Campaigns you created before still work. Sent campaigns show their results as before; unfinished drafts open in the new guided flow with everything carried over.
- Create with Dash: the Create with Dash button on the Campaigns page lets the AI assistant draft a campaign for you. See Create with Dash.
Who Can Use Campaigns
Campaigns are available on the Growth plan and up. Team members need the View campaigns permission to see them and Manage campaigns to create, send, duplicate, or toggle automations. See Managing Permissions.