SMS Campaigns Growth+This feature requires the Growth+ plan or higher
Any campaign can go out as a text message instead of an email. Texts are great for time-sensitive offers — a slow Tuesday, a last-minute cancellation — because customers actually read them. EquipDash shows you the cost before you send and never texts anyone who opted out.
SMS campaigns use your SMS wallet, so SMS needs to be set up first — see Getting Started with SMS.
Creating an SMS Campaign
- Follow the guided flow as usual — pick a Goal and an Audience (see Creating a Campaign).
- On the Message step, choose Text message instead of Email.
- Write your message. The same merge tags work here (e.g.
{customer_name},{promo_code}) — see Creating a Campaign. - Check the cost estimate, then send or schedule on the Review & Send step.
Only customers with a phone number receive the text — the audience count adjusts automatically.
Characters, Segments, and Cost
Phone networks charge per segment, not per message:
- A standard text is one segment up to 160 characters (153 once it's long enough to split).
- Emoji and special characters make each segment much shorter (70 characters) — the counter warns you when this applies.
- A "Reply STOP to unsubscribe" footer is added automatically and counts toward the length.
The editor shows a live character and segment count as you type, and the estimate accounts for merge tags expanding per customer (a name like "Sarah" is short, but "Alexandra" is longer).
The Cost estimate panel shows:
| Row | What it means |
|---|---|
| Per text | Segments per message and the cost for one |
| Customers with a phone | How many recipients will actually get it |
| Estimated total | What the send will take from your SMS wallet |
| Wallet balance | What you have available right now |
If the balance is too low, top up in Settings → SMS → Wallet and come back — see Top Up Your SMS Wallet. If you use your own Twilio account, Twilio bills you directly and there's no wallet charge.
There's a maximum of 4 segments per message. If you go over, shorten the message before sending — one clear offer and one link is plenty for a text.
Quiet Hours
Texts only go out 9:00am–8:00pm your time (and within any quiet hours you've set yourself). Anything outside that window waits for the next one — so you can schedule a campaign for 6am and customers will receive it at 9am, not at dawn.
Opt-Outs Are Handled For You
- Customers who withdrew marketing consent or replied STOP are skipped automatically — they show as Skipped (opted out) in the campaign results.
- Every text includes the "Reply STOP to unsubscribe" footer so customers always have a way out.