Selecting Recipients Growth+This feature requires the Growth+ plan or higher
Choosing who receives your campaign matters as much as what it says. The Audience step gives you one-click smart audiences for the common cases, plus hand-picking and a custom filter for everything else. Customer counts update live as you choose, so you always know exactly how many people will get it.
People who opted out of marketing are always excluded automatically — from every audience, every time.
One-Click Audiences
| Audience | Who it includes | Great for |
|---|---|---|
| All customers | Everyone who's ever booked with you (with an email address) | Season openers, big announcements |
| Recent bookers | Customers with a booking in the last 90 days | Cross-sell, "book again" nudges |
| Last season's customers | Customers whose last booking was 6–18 months ago | Winning people back before the new season |
| Locals | Customers whose city matches your business location | Midweek offers, last-minute gaps |
Selected Customers
Hand-pick exactly who gets the campaign:
- Choose Selected customers.
- Search by name or email (at least 2 characters).
- Click each customer to add them.
Useful for small, personal sends — a thank-you to VIPs, or a follow-up to attendees of a specific event.
Custom Filter
Build your own audience from booking history:
- Products / Experiences — customers who booked any of the items you select.
- Filter by date — limit to a date range, either by Date booked (when the booking was made) or Booking date (the date of the booking itself).
- Only people who haven't booked since… — target customers whose last booking is older than a date you pick.
- City — customers from a specific city.
Combine any of these — the count updates as you go.
Before You Send
- Check the count. A surprisingly high or low number usually means the filter needs adjusting.
- Start targeted, then go broad. Try a smaller audience first and check the results before sending to everyone.
- Match the audience to the goal. "Fill slow days" works best on locals; "Win back customers" needs people who haven't booked in a while.