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Booking Widget Funnel

The Widget report shows how your booking widget turns visitors into bookings — and exactly where would-be customers fall away. It's the quickest way to answer "is my widget actually converting?"

  1. Click Reports in the sidebar.
  2. Open the Widget tab.

The Reports → Widget tab showing the four-step funnel — Looked at your widget, Added to cart, Started checkout, Booked — with drop-off percentages and an overall conversion rate.

The Four Steps​

The funnel follows a visitor's journey from first look to booked:

  1. Looked at your widget — opened one of your booking pages.
  2. Added to cart — picked something to book.
  3. Started checkout — reached the details step.
  4. Booked — completed the booking.

Under each step you'll see the percentage who carried on from the step before, and a headline figure — for example "22.5% of visitors who looked at your widget went on to book."

The steps only ever go down (you can't book without starting checkout), so a big drop between two steps tells you where to focus. A steep fall from Added to cart to Started checkout, for instance, points at something on the way into checkout.

Changing the Date Range​

Use the date dropdown (top right) to switch between Today, Last 7 days, and Last 30 days. The whole funnel updates.

If there's been no widget activity in the range you pick, you'll see a friendly "No widget activity yet" instead of empty boxes.

How the Numbers Are Counted​

  • Each step counts distinct visitors — a customer who opens three pages counts once, not three times.
  • The numbers come from real activity on your live widget, not estimates.
  • Visitor counting is anonymous (a first-party cookie), so there's nothing for you to set up.