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Abandoned Cart Recovery

Every booking widget has the same conversion drop: a customer adds items, gets interrupted, and never comes back. EquipDash's abandoned-cart flow recovers a meaningful slice of those customers — automatically.

Two Things That Changed​

1. Carts persist across sessions​

Previously, a customer's cart lived only in their browser session. Close the tab, cart's gone.

Now, if the customer entered an email (at any point in checkout), the cart is saved to their account. They can come back from a different device, sign in, and pick up exactly where they left off.

2. Abandoned-cart emails​

If the customer entered an email but didn't complete checkout within a few hours, an abandoned-cart email lands in their inbox. It shows what they were booking, prices, totals, and a one-click link to resume.

What the Customer Sees​

  • Subject: "You left something in your cart at {your business}"
  • Body: Snapshot of the items, total, and a Resume your booking button.
  • Clicking Resume: opens the widget with the cart restored, ready to check out.

The email is sent once, not a dripping series. We're not trying to nag; we're just rescuing the customers who genuinely meant to book.

What You See​

  • Cart abandonment reports — aggregate statistics for how many carts abandoned vs. recovered in a given window.
  • Abandoned-cart list — every abandoned cart with customer email, item, total, and timestamp.

The reports help you understand whether particular experiences or rentals are driving abandonment, so you can fix the root cause.

How the Timer Works​

  • A cart "becomes abandoned" if:
    • The customer has entered an email.
    • No booking has been completed.
    • 30 minutes have passed since their last cart activity.
  • The email sends on the next scheduled run (every hour or so).
  • If the customer completes a booking at any point after, the abandoned-cart record is closed — no email follow-up.

What It Doesn't Do​

  • It does not spam customers who never entered an email. Without an email we have no way to reach them.
  • It does not send more than one email per abandoned cart. One is a reminder. Two is pressure.
  • It does not reveal abandoned-cart emails between suppliers — your data stays yours.

Tips​

  • Make sure your widget email subject matches your brand. The default is fine; custom is better if you've got a punchy brand voice.
  • Keep items in stock. If a customer clicks Resume 4 hours after abandoning and the slot is sold out, you've lost them twice.
  • Monitor abandonment on mobile specifically. If the mobile rate is much higher than desktop, your checkout UX has a mobile problem.