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Abandoned Cart Recovery

Every booking widget has the same leak: a customer picks what they want, gets interrupted, and never comes back. Abandoned cart recovery closes some of that gap for you.

Carts Stay Put​

If the customer entered an email at any point in checkout, their cart is saved to them rather than to the browser tab. They can come back later — even from a different device — and pick up exactly where they left off.

The Recovery Email​

If they entered an email but didn't finish, an email lands in their inbox with what they were booking and a link straight back to it.

  • Subject: "You left something behind at {your business}"
  • Body: what was in the cart, the total, and a button to finish the booking
  • Clicking the button: opens the widget with everything restored, ready to check out

It sends once — a reminder, not a series of nudges.

Switching It On​

Recovery emails only go out while the automation is on:

  1. In the left sidebar, click Promotions then Campaigns.
  2. Click the Automations tab.
  3. Flip the switch on the Abandoned-cart recovery card.

The card also shows what it has recovered — bookings and revenue — and Edit message opens the email so you can change what it says. See Automations.

How the Timing Works​

  • A cart counts as abandoned when the customer entered an email, no booking was completed, and about 2 hours have passed since they last touched it.
  • EquipDash checks for these every 15 minutes, so the email arrives shortly after that.
  • If they finish the booking at any point beforehand, nothing is sent.

What It Won't Do​

  • It won't email people who never entered an email address — there's no way to reach them.
  • It won't send twice for the same cart. One reminder, not a campaign.
  • It won't email anyone who opted out of marketing.
  • It won't share anything between businesses — your customers and carts stay yours.

Tips​

  • Keep availability honest. If someone clicks the link a few hours later and the slot has gone, you've lost them twice.
  • Watch mobile. If far more carts are abandoned on phones than on computers, the problem is your checkout on a small screen, not the email.
  • Give them a reason to come back. Edit the message and attach a promo code if abandonment is high.