What is AI Front Desk? Add-onA paid add-on you buy on top of the Growth or Pro plan
AI Front Desk is Dash answering your customers for you, on two channels: the chat on your booking page and your phone.
It does the whole job rather than taking a message. It answers questions, recommends what to book, takes the booking, moves it and cancels it. Anything it cannot do, it hands to you and says so.

What it doesโ
- Answers questions using your listings, your prices, your opening hours and anything you have taught it.
- Recommends what to book when a customer describes what they are after.
- Takes the booking. In the chat the customer books right there. On a call Dash holds the slot and texts them the link to pay.
- Moves and cancels bookings inside your own cancellation policy, never outside it.
- Passes the rest to you, with what the customer wanted written down.
Where it answersโ
| Channel | What the customer does |
|---|---|
| Booking page chat | Clicks the chat button on your booking page and types |
| Your own website | The same chat button, on any page you add one line of code to |
| Phone | Calls your shop. You forward the calls you miss to a Dash number and Dash picks those up |
Both channels share the same knowledge, the same policies and the same inbox.
Where to find itโ
AI Front Desk is in the sidebar under Sell online. It has three tabs:
- Overview - what each channel did, and what is left of this month's allowance.
- Inbox - every chat and every call in one list.
- Knowledge - the questions Dash got stuck on, and the answers you write.
The settings live separately under Settings โ AI front desk.
It never takes a card over the phoneโ
When a call ends in a booking, Dash holds the slot and texts the customer a link. They pay, pick sizes and sign anything you need on the same page they would have used anyway. No card number is ever read out loud.
What it costsโ
It is a paid add-on on the Growth and Pro plans: $49 a month, including 250 chats and 50 calls. See What it costs.
Until you add it, the page shows you what it does and what it costs.

AI Front Desk is for your customers. The AI Assistant in the sidebar is for you, and helps you run the shop. They are separate.
Getting startedโ
- Turn it on - add it to your plan and the chat goes live.
- Get a phone number and forward the calls you miss.
- Teach Dash the things only you know.
- Read your inbox to see what it did.