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Rewarding Survey Completions Growth+This feature requires the Growth+ plan or higher

You can thank every customer who completes a survey with a discount code — and at the same time, every customer sees your Google and TripAdvisor review links on the thank-you page. It's the simplest way to turn a finished booking into a repeat booking and a fresh review.

Set it up once. From then on, anyone who finishes gets their own code, shown on the thank-you screen and emailed to them.

Reward the feedback, not the review

The reward is for completing the survey — never for leaving a positive review. Offering a discount in exchange for a good review breaks Google's, TripAdvisor's and the FTC's rules and can get your listing removed. EquipDash keeps you on the right side of that automatically: everyone who completes the survey gets the code, and everyone — whatever score they left — sees your review links. The two are never tied together. See Getting More Google & TripAdvisor Reviews — the Right Way.

How It Works​

  1. You pick one of your existing promo codes to act as the reward (for example your "10% off" code).
  2. A customer finishes the survey.
  3. EquipDash creates a unique, single-use code just for them — copying the discount, minimum spend and item rules of the code you chose — and shows it on the thank-you screen and in an email.
  4. The thank-you screen also shows your review links to every customer. Unhappy customers additionally see a "we'll make it right" message — and you get an instant alert so you can reach out first.

Because every customer gets their own one-time code, you never have to worry about one code being shared around the internet. Each customer has one active code at a time — filling in the survey again before using it keeps the same code rather than collecting a stack.

Who can get a reward

The code goes to the customer who completed the survey. When a survey is sent automatically after a booking, we already know who that is. If you share a survey by link or QR code, make sure the survey includes an Email element — that's how we know where to send the code. A fully anonymous survey can't be rewarded, because there's nobody to send it to.

Setting Up the Reward​

The reward is set up in one place and applies to every survey.

  1. Go to Settings → Surveys & reviews (under Connections & advanced).
  2. Open the Thank-you reward section.
  3. Turn on Send a thank-you discount code.
  4. Pick the code from the Reward code dropdown. This is one of your existing promo codes — it sets the discount, any minimum spend, and which products or experiences it works on.
  5. Set Reward valid for (days) — how long each issued code stays usable. The default is 60.

Changes save automatically — you'll see a confirmation in the corner each time. There is no Save button.

The Thank-you reward section in Settings with the discount switch on, a promo code chosen as the reward, and the validity field

Don't have a code yet?

Create one first under Promotions → Promo codes — for example "10% off your next booking" — then come back and pick it here. See Creating a Promo Code.

While you're on this page​

The section above it, Your review pages, is where you set the links customers see when they finish. Turn on Ask customers to leave a review, then paste your Google review URL and TripAdvisor URL — each has a "where do I find this?" hint underneath. Facebook, Yelp, Instagram and a custom platform live behind More platforms. If a pasted link doesn't look like it belongs to that platform, you'll see a gentle warning so you can double-check it.

The Your review pages section in Settings, with the review switch and the Google and TripAdvisor URL fields

If the reward code stops working​

If you later deactivate or delete the promo code you chose, EquipDash stops issuing rewards and shows a warning in this section telling you to pick an active code. No broken codes ever go out.

Using a Different Reward for One Survey​

By default every survey uses the reward from Settings. To change it for one survey:

  1. Open the survey in the builder.
  2. Click Advanced settings on the Delivery card.
  3. Find Thank-you reward and choose:
    • Use shop default — the code set in Settings (the normal choice).
    • Use a specific reward discount — pick a different code for this survey only.
    • No reward for this survey — don't give a code at all.
  4. Click Save Settings.

What the Customer Sees​

When a customer finishes the survey, the thank-you screen shows:

  • Their discount code, what it's worth, and when it expires.
  • A Book now button to use it straight away.
  • Your review links — shown to every customer, whatever score they gave. Unhappy customers also see a "we'll make it right" message inviting them to hear from you directly.

The customer thank-you screen with the issued discount code, its expiry, a Book now button, and the review links below

The same code is emailed to them, so they still have it after closing the page.

Inviting Past Customers​

The automatic reward only covers people who take a survey after you turn it on. To reach customers who finished bookings before that — or to run a one-off feedback push — link a survey into an email campaign.

  1. Go to Promotions → Campaigns and open or create a campaign.
  2. Choose your survey from the Linked survey dropdown and save.
  3. In the email body, type {survey_link} wherever you want the survey button or link to appear.
  4. Send the campaign as usual.

Recipients click through to the survey, and completing it issues a reward code exactly as a normal booking would. See Creating a Campaign.

A Note on Languages​

If you offer your booking widget in more than one language, the whole reward experience follows the customer's language — the survey, the thank-you screen, the reward code and the reward email all appear in their language automatically. Nothing extra to set up.

Where the Issued Codes Live​

Every code EquipDash issues is a real, single-use promo code, but they're kept out of your main Promotions list so it doesn't fill up with hundreds of auto-generated codes. You manage your normal codes as usual; the reward codes work quietly in the background and can only be used once each.