About Pink Jeep Tours
Pink Jeep Tours has been leading adventure seekers through Sedona's iconic red rock landscape since 1960, making them America's original Jeep tour operator. Founded by Don Pratt, who was captivated by the idea of sharing the Southwest's dramatic scenery with visitors, the company now offers more than a dozen guided routes in a fleet of custom-built, open-air Jeeps that have become an unmistakable sight on Sedona's trails and highways.
Their tour roster spans everything from the legendary Broken Arrow trail — a white-knuckle crawl over slickrock ledges — to the Ancient Ruins tour, which visits Sinagua cliff dwellings and rare petroglyphs at the Honanki Heritage Site dating back to A.D. 1150. The Scenic Rim tour traces Arizona's original wagon trails, including the historic Munds Wagon Trail completed in 1902, while combo packages pair a Jeep excursion with a helicopter flight over the red rock canyons for an aerial perspective you can't get any other way.
With over 1,700 reviews and a consistent five-star reputation, Pink Jeep Tours remains one of the most-booked activities in all of Arizona. Their guides are trained naturalists and storytellers who weave geology, Native American history, and local folklore into every ride, making the experience as educational as it is thrilling. Tours depart from their Uptown Sedona headquarters on State Route 89A, and advance booking is strongly recommended — especially during peak season, when popular routes sell out days ahead.
