About Stan & Dan Sports
The story of Stan & Dan Sports begins in 1973 when Stan and Dan first met at Carroll Reed — a legendary North Conway ski shop — and built a loyal following of customers who kept asking when they would open their own place. Those loyal customers got their wish in 1987 when Stan & Dan Sports opened on White Mountain Highway, and the shop has since grown into the Mount Washington Valley's premier supplier of skis, boots, and equipment with one of the largest demo and rental fleets in the region.
The shop is best known for its expert boot-fitting service, widely regarded as the finest in New England. When you get fitted at Stan & Dan's, the process includes high-quality custom footbeds and performance ski socks to ensure a precise, comfortable fit from the very first run. The team has also embraced cutting-edge technology with the addition of a SkyTechSport indoor ski simulator, which allows staff to assess stance, boot flex needs, and skiing style while the customer is actively skiing — a level of fitting precision that is virtually unmatched outside of a resort-level boot lab.
Beyond boot fitting, Stan & Dan Sports carries a deep selection of demo skis that let advanced skiers test the latest models before committing to a purchase, alongside a full rental fleet for visitors at every ability level. In the summer months the shop transitions to bike sales and rentals, keeping the doors open year-round. Located at 2936 White Mountain Highway with easy access to Cranmore, Attitash, and Wildcat, Stan & Dan's is a must-visit for anyone who takes their skiing — and especially their boot fit — seriously.
