Content Blocks
Content blocks are structured sections that appear on each product, experience, or store-item detail page in your booking widget. Instead of one long paragraph, you can break information into the sections your customers actually look for — What's Included, Itinerary, Highlights, Check-in details, What to Bring, Restrictions, Health & Safety, and Cancellation notes.
Every empty block hides automatically on the widget, so you only ever show the sections you've filled in.
The Eight Blocks
| Block | Use it for | Appears on |
|---|---|---|
| What's Included | Gear, instruction, refreshments, photos — anything bundled in the price | Experiences, Rentals, Store items |
| Itinerary | Time-stamped schedule for multi-hour experiences | Experiences, Rentals |
| Highlights | Three to six short marketing bullet points | Experiences, Rentals, Store items |
| Check-in details | Meeting point, arrival time, how to find you | Experiences, Rentals |
| What to Bring | Clothing, ID, sunscreen, swimwear | Experiences, Rentals |
| Restrictions | Age / weight / medical / experience level rules | Experiences, Rentals |
| Health & Safety | Certifications, safety briefing, insurance | Experiences, Rentals, Store items |
| Cancellation notes | A short plain-English summary to sit alongside your policy | Experiences, Rentals, Store items |
Store items use six of the eight blocks — Itinerary and Check-in don't apply there.
Where to Edit Content Blocks
Content blocks live on the Content blocks tab of every experience / rental product / store product form.
- Go to Experiences → pick an experience → click the Content blocks tab.
- (Or Rentals → Products → pick a product → Content blocks.)
- (Or Store → Products → pick a product → Content blocks.)
- Click any block header to expand it.
Filling in a Block
Each block type has its own editor shape:
- What's Included / What to Bring / Highlights — a chip list. Type a short label, press Enter to add it. Drag to reorder, click the × to remove.
- Itinerary — a repeater. Add a row, enter a time (e.g.
09:00) and a short description of what happens. Add as many rows as you like. - Check-in details / Restrictions / Health & Safety / Cancellation notes — a rich text area. Bold, italic, and bullet points are supported. Links and images are stripped.
The form saves automatically as you type.
Generating Content with Dash AI
Every block has a Generate with Dash button. Dash writes a first draft for you based on the product name, description, and any blocks you've already filled in.
- Expand any block.
- Click Generate with Dash.
- A preview modal opens showing the suggested content.
- Click Apply to replace the block, or Discard to keep what you had.
Dash generations cost AI credits — see your balance under Settings → AI settings.
How Customers See It
On the widget's item detail page, content blocks appear below the product description in this order:
- Highlights
- What's Included
- Itinerary
- Check-in details
- What to Bring
- Restrictions
- Health & Safety
- Cancellation notes
Each block renders with an icon and a headline. Empty blocks don't render at all.
Content Blocks on Confirmation & Reminder Emails
If you've filled in What to Bring and Check-in details, those two blocks also appear on:
- the booking confirmation email
- the booking reminder email
So customers don't have to dig through a PDF to find where to meet or what to pack.
Tips
- Keep Highlights short. Three to six bullets of 5–8 words each. The section is for skimming, not reading.
- Write the Itinerary in the customer's voice. "09:00 — Arrive and safety briefing" reads better than "Arrival / briefing".
- Check-in details beat an address. A what-to-look-for description ("blue container by the jetty, near the second life-ring") gets more customers to the right spot than a pin drop.
- Don't duplicate what's in your description. Content blocks replace the information you'd otherwise stuff into a long product description.