Customising Your Widget URL
Your booking widget lives at app.equipdash.com/widget/{your-slug}. You control the slug. That means your widget URL can read like your business name — app.equipdash.com/widget/coastal-adventures — instead of a numeric ID.
Why It Matters
- Memorable. Customers and partners can share a URL that looks like your brand.
- SEO-friendly. Search engines rank slug-based URLs higher than
id=482style URLs. - Safe to change. When you rename your slug, the old URL automatically redirects to the new one (permanently — a
308if you're technical). No broken links in old emails, old social posts, or QR codes.
Setting Your Slug
- Go to Settings → Booking widget → Appearance tab.
- Scroll down to the Widget URL section.
- Type your new slug in the input box — you'll see the full URL preview next to it (e.g.
app.equipdash.com/widget/). - Click Update at the bottom of the tab.

Slug Rules
- Lowercase letters, numbers, and hyphens only — no spaces, no underscores, no capitals.
- Minimum 3 characters.
- Must be unique across the entire EquipDash platform — you'll see an error if the slug is taken.
- Try to keep it short. Nobody remembers
app.equipdash.com/widget/super-amazing-awesome-tours-company.
Good vs. Bad Slugs
| ✅ Good | ❌ Bad | Why |
|---|---|---|
coastal-adventures | Coastal Adventures | no spaces, no caps |
paragliding-sa | paragliding_sa | hyphens, not underscores |
surf-school-hb | sc | too short |
tmp-tours | tablemountainparaglidingtours | too long |
Changing Your Slug
You can change your slug as often as you like. Every previous slug stays in the redirect history — so no matter how many times you change it, every URL you've ever published still works.
Example:
- Started with
coastal-adventures. - Rebranded to
coastal-sports, changed the slug. - A customer clicks a link from a 2023 email to
app.equipdash.com/widget/coastal-adventures. - They land on
app.equipdash.com/widget/coastal-sportsautomatically.
Where Your Slug Appears
Once your slug is set, it's used in:
- Direct widget links in Settings → Booking widget → Embed tab.
- Floating Book Now button embed snippet.
- Booking confirmation emails — the widget links customers click come back to your slug.
- Your widget's
<title>tag — displayed as the browser tab name. - Social share previews when customers share your widget link on WhatsApp, Facebook, etc.
Troubleshooting
"This slug is already taken."
Someone else is using it. Try appending your location (coastal-adventures-sa), a descriptor (coastal-adventures-tours), or a shorter variant.
"Slug must be at least 3 characters."
Minimum is three. Pick a longer slug.
"My change didn't save."
The Widget URL field saves with the main Update button at the bottom of the tab, not the Save buttons in other sections. Make sure you clicked Update.