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Trust Badges & Safety Statement

Trust badges are small reassurance tags that appear at the top of your booking widget. They tell a first-time visitor two things at a glance: "your payment is safe" and "this operator runs a safe operation." Both are proven conversion levers.

The Two Badges​

BadgeWhat it saysNotes
🔒 SecuredPayment is SSL-encrypted and processed by StripeStatic, always accurate
✨ Health & SafetyYou follow your own published safety protocolsCustomer can click to read your statement

The Secured badge is static — no configuration required. The Health & Safety badge is supplier-authored; customers can click it to read your full statement.

Turning the Badges On​

  1. Go to Settings → Booking widget → Widget settings tab.
  2. Scroll down to the Your brand section.
  3. Tick Show 🔒 Secured badge to display the payment-safe badge.
  4. Tick Show ✨ Health & Safety badge to display the safety badge.
  5. If you enabled Health & Safety, write your safety statement in the Health & Safety statement field that appears.

Every change saves automatically — there's no Save button.

Trust badges section in the Your brand section of the Widget settings tab

Writing a Good Health & Safety Statement​

Your statement can be up to 2,000 characters. Line breaks are preserved. Good statements cover:

  • Certifications — e.g. "Licensed tour operator, state registration #4521."
  • Briefings — e.g. "Every guest gets a 15-minute safety briefing before departure."
  • Equipment checks — e.g. "All gear is inspected before and after every trip."
  • Insurance — e.g. "Covered up to $5M public liability."
  • Emergency protocols — e.g. "All guides are WFR certified; two-way radios + first-aid kits on every trip."

Write it in your own voice. Customers respond better to specifics than to boilerplate.

How Customers See It​

The badges render in a row at the top of every widget page.

Trust badges on the widget home page

Clicking the Health & Safety badge opens a modal with your full statement.

When to Skip the Badges​

  • If you can't back the safety badge up with real detail, leave it off. An empty "we care about safety" paragraph is worse than no badge.
  • If you sell store items only (no experiences or rentals), the safety badge doesn't land the same way. The Secured badge still helps.