GLOSSARY
70 terms every attraction operator should know.
Ticketing model where guests select specific entry time slot (e.g., 10am, 11am).
Any-time entry during operating hours.
Valid only on chosen date.
Valid any day within window.
Unlimited or N-visit pass valid for year.
Recurring subscription with member benefits.
Sold at gate, same-day.
Online booking before visit date.
Bulk purchase, usually discounted.
Educational group, often special rate and procedure.
Business clients, often bulk discount.
Discounted rate for seniors, students, children.
Bundled adult plus child tickets at package price.
Higher rate during high-demand periods.
Lower rate during slow periods.
Maximum guests allowed at one time in a space.
Rate at which guests move through attraction.
Guests per hour through an attraction.
Time block for timed entry.
Percentage of capacity in use.
Group released into attraction together.
Advisory limit before hard cap.
Absolute fire-code maximum.
Directing guest flow to prevent congestion.
App-based queue holding guests until entry time.
Average time guest spends in attraction.
Ability to expand in high-demand.
Manager responsible for shift operations.
Pre-open safety and readiness inspection.
End-of-day lock-down checklist.
Staff check of all guest zones for stragglers.
Public address system.
Single run of a ride or experience.
Period ride is out of operation.
Refund terms for weather closures.
Steps to safely clear venue in emergency.
Safety procedure for maintenance — locks isolate energy sources.
Legal maximum per fire authority.
Signed customer acknowledgment of risks.
Pre-activity safety instructions.
Staff member certified to provide first aid.
Insurance for guest injury.
Record of all safety incidents.
UK: Reporting of Injuries, Diseases and Dangerous Occurrences Regulations.
Documented evaluation of hazards and controls.
Child protection policies and procedures.
UK background check required for child-facing staff.
ADA (US) / Equality Act (UK) compliance for disabled guests.
Periodic inspection, often by external body.
Large attraction with themed rides and zones.
Smaller attraction, often traveling.
Marine life attraction.
Wildlife attraction.
Cultural/historical attraction, often educational.
Tree-top, rope-course, or zip-line attraction.
Puzzle-based themed experience.
Seasonal horror-themed experience.
Operates only part of year.
Interactive/educational venue.
Tower, wheel, or viewing platform.
Third-party reseller (Viator, GetYourGuide, Klook).
Software syncing inventory across OTAs.
Percentage paid to OTA per booking.
Price after commission deduction.
Price shown to customer, pre-commission.
OTA adds percentage on top of net rate.
Rates that change based on demand.
Customer started booking but didn't complete.
Net Promoter Score. Customer satisfaction metric.
Rate of incoming reviews. Driver of OTA rank.
EquipDash manages ticketing, capacity, groups, and compliance for attractions of every type.
