BOT TEMPLATE
Automates review requests 24-48 hours after activity. Targeted to platforms that matter for adventure operators (TripAdvisor, Google, Viator, GetYourGuide).
Reviews drive discovery for adventure operators - TripAdvisor, Google, Viator, GetYourGuide rank by review volume and velocity before they rank by anything else.
Reviews drive discovery for adventure operators - TripAdvisor, Google, Viator, GetYourGuide rank by review volume and velocity before they rank by anything else. A new rafting operator with 50 reviews converts organic search at a fraction of the rate of the same operator at 500 reviews, and the path from 50 to 500 is almost entirely about systematically asking for reviews at the right moment.
The Adventure Post-Activity Review Bot handles the asking. 24-48 hours after a completed activity - the peak-memory window - the bot sends a short, personalized email referencing the specific trip and guide, with direct platform links targeted to the markets that drive your business (TripAdvisor and Google for most, Viator/GetYourGuide for heavily-tourist regions, Klook for APAC).
Exclusion logic is critical. Customers who had issues - refunds, complaints, incident-flagged bookings - are routed out of the review ask and into a manager-touch resolution flow. Asking an unhappy customer to review publicly produces exactly what you don't want; asking a happy customer produces the review velocity that drives next month's bookings. That filtering is what separates a 3-5x review lift from a 3-5x complaint lift.
Below is the full bot spec: trigger timing, tools, platform-routing by market, and how to configure exclusion logic and personalization per activity type.
Paste it into Dash Bots and Dash builds the bot: tools, logic and trigger.
On trigger, the bot runs these steps in order. Any step can be customized by re-prompting.
Completed 24-48h ago.
Exclude refunded, complained, incident bookings.
Guide name, photo URL if available, date.
Primary: TripAdvisor, Google, Viator, GetYourGuide per market.
Reference specific experience, guide name.
Optimal engagement time.
The bot uses the standard Dash Bots tool library. Every tool call is logged.
Structured automation beats manual follow-up in three ways:
Customizations by re-prompting in plain English: change the trigger timing or conditions, adjust the recipient list, tune thresholds, modify tone, add approval gates, connect additional channels (SMS, WhatsApp) if available. Run in approval mode for the first week to build confidence before switching to autonomous.
Set this bot up on your first week. Run in approval mode for five days while you watch the outputs, then flip to autonomous. The ROI compounds across a full season - a quiet automation that simply does the right thing, every time, without anyone having to remember.
Exclude from request. Manager outreach instead to resolve.