BOT TEMPLATE
An AI agent that emails last-season charter customers with personalized pre-season rebook offers.
Charter customers are high-lifetime-value and low-frequency - a great sport fishing charter is something most customers book once a year, maybe twice.
Charter customers are high-lifetime-value and low-frequency - a great sport fishing charter is something most customers book once a year, maybe twice. That low frequency is exactly why most operators let last year's customers drift into next year's competitors without ever reaching out. A well-timed reactivation message, sent right before your season opens, is often the single highest-ROI marketing activity a charter operator runs.
The Pre-Season Charter Reactivation Bot automates that outreach. Six to eight weeks before your season kicks off, the bot pulls every customer who chartered with you in the last 24 months, segments them by charter type (full-day offshore, half-day inshore, whale watching, etc.), drafts a personalized email referencing their prior trip ("your March 2024 tuna charter with Captain Mike"), and offers an early-season rebook window - often with a returning-customer discount worth 10-15% off.
Charter-specific context makes these emails unusually effective. A personalized reference to what the customer caught, which captain they fished with, or where the trip went produces rebook rates of 20-35% from past customers - versus under 5% for a generic "we're open for the season" blast. The bot also flags VIP customers (multi-booking, high spend) for manual outreach instead of an email, so your best customers get a phone call or text instead of landing in the same inbox as everyone else.
Below is the full bot spec: trigger date, tools, segmentation logic, default copy, and how to customize the offer structure for your specific charter operation.
Paste it into Dash Bots and Dash builds the bot: tools, logic and trigger.
On trigger, the bot runs these steps in order. Any step can be customized by re-prompting.
The bot uses the standard Dash Bots tool library. Every tool call is logged.
Structured automation beats manual follow-up in three ways:
Customizations by re-prompting in plain English: change the trigger timing or conditions, adjust the recipient list, tune thresholds, modify tone, add approval gates, connect additional channels (SMS, WhatsApp) if available. Run in approval mode for the first week to build confidence before switching to autonomous.
Set this bot up on your first week. Run in approval mode for five days while you watch the outputs, then flip to autonomous. The ROI compounds across a full season - a quiet automation that simply does the right thing, every time, without anyone having to remember.
Pre-season personalized email with link plus discount.