About Straightline Fernie
Straightline Fernie is a rider-owned bike and ski shop tucked along 2nd Avenue that has become a go-to stop for serious mountain bikers and backcountry enthusiasts visiting the Elk Valley. The shop carries Norco, Brodie, and Giant bikes in both retail and rental, and their mechanics are experienced trail riders who understand the demands Fernie's rocky, root-laced terrain places on equipment.
Rental options include full-suspension mountain bikes, gravel bikes, e-bikes, and fat bikes, all available by the half-day or full day. In winter, Straightline stocks a carefully chosen range of backcountry ski and snowboard gear — touring boots, bindings, skins, and splitboard setups — and can outfit you with a complete avalanche safety package. The shop also handles ski and snowboard tuning and repair, so you can bring in your own gear for a pre-trip edge and wax treatment.
Straightline's edge over larger competitors is its deep connection to Fernie's trail-building and riding community. Staff are actively involved in local trail stewardship and can offer up-to-the-minute beta on trail conditions, seasonal closures, and hidden gems that don't appear on public maps. If you're the kind of rider who values a shop that lives and breathes the sport, Straightline Fernie will feel like home.
