BOT TEMPLATE
An AI agent that sends review requests to customers 24 hours after their tour. Drives positive reviews and surfaces issues early.
Review volume is the single most predictive variable for tour operators' booking discovery.
Review volume is the single most predictive variable for tour operators' booking discovery. Operators with 500+ TripAdvisor reviews convert at dramatically higher rates than equivalent operators with 50 reviews - the searcher, skimming tour options, uses review count as a trust heuristic before they ever read the reviews themselves. The gap between the two is almost entirely about whether the operator systematically asks for reviews after tours.
The Post-Tour Review Request Bot handles the asking automatically. 24-48 hours after a completed tour - the window where memory is vivid and positive but not yet fading - the bot sends a targeted email per customer with direct links to the platforms that matter most for your business (TripAdvisor, Google, Viator, GetYourGuide). Language is personalized to reference their specific tour and guide, which dramatically improves response rates over generic asks.
Critically, the bot excludes customers who had issues: refunded bookings, lodged complaints, flagged incidents. You don't want to ask someone who had a bad experience to publicly review you - you want to address that separately with a manager touchpoint. Filtering that subset out, a typical 3-5x lift in review volume lands on the platforms that drive discovery.
Below is the full bot spec: trigger timing, tools, platform-routing logic, and how to customize per-market (US/UK is TripAdvisor + Google; APAC is TripAdvisor + Klook; adventure-heavy is Viator + GetYourGuide).
Paste it into Dash Bots and Dash builds the bot: tools, logic and trigger.
On trigger, the bot runs these steps in order. Any step can be customized by re-prompting.
The bot uses the standard Dash Bots tool library. Every tool call is logged.
Structured automation beats manual follow-up in four ways:
Customizations by re-prompting in plain English: change the trigger timing or conditions, adjust the recipient list, tune thresholds, modify tone, add approval gates, connect additional channels (SMS, WhatsApp) if available. Run in approval mode for the first week to build confidence before switching to autonomous.
Set this bot up on your first week. Run in approval mode for five days while you watch the outputs, then flip to autonomous. The ROI compounds across a full season - a quiet automation that simply does the right thing, every time, without anyone having to remember.
24-48 hours after tour. Fresh experience but enough time to reflect.