AI AGENT TEMPLATE
An AI agent that emails last-season tour customers with personalised pre-season rebook offers.
Tour customers are almost entirely one-and-done without a deliberate reactivation programme. They take your tour on their vacation, have a great time, go home, and two years later when they're planning the next trip they don't remember your brand — they remember "that walking tour in Edinburgh" and search again from scratch. Most of that revenue goes to whoever has the strongest search presence that day, not to the operator who already delivered a great experience.
The Pre-Season Tour Customer Reactivation Agent plants a flag with past customers at the right moment. Six to eight weeks before your season opens — or before the annual booking window for the regions your customers visit — the agent emails everyone who toured with you in the last 24 months. The message references their specific prior tour ("your September 2024 Old Town walking tour"), offers a returning-customer discount, and suggests related tours they haven't done yet.
The cross-sell is the sneaky part. A customer who did your walking tour is a great prospect for your evening ghost tour, your coastal kayak tour, or your cooking-class experience. Upsell logic based on what they booked last time routinely produces 15-25% rebook rates on past customers — far above the 1-3% conversion rate of any cold marketing channel.
Below is the full agent spec: trigger date, tools, segmentation logic, default copy, and how to tune the offer structure and cross-sell logic for your tour catalogue.
"On March 15, segment all last-season tour customers. Compose personalised emails referencing their specific tour. Include pre-filled booking link and 10% returning discount. Throttle 200/day."
Paste this into Dash Agents. Dash reads the prompt, picks the right tools, assembles the logic, and creates a ready-to-run agent in seconds.
The agent uses the standard Dash Agents tool library. Every tool call is logged.
On trigger, the agent runs these steps in order. Any step can be customised by re-prompting.
Customisations by re-prompting in plain English: change the trigger timing or conditions, adjust the recipient list, tune thresholds, modify tone, add approval gates, connect additional channels (SMS, WhatsApp) if available. Run in approval mode for the first week to build confidence before switching to autonomous.
Structured automation beats manual follow-up in three ways:
Set this agent up on your first week. Run in approval mode for five days while you watch the outputs, then flip to autonomous. The ROI compounds across a full season — a quiet automation that simply does the right thing, every time, without anyone having to remember.
FREQUENTLY ASKED QUESTIONS
Pre-season personalised email with pre-filled link + discount.
Dash Agents handle the repetitive work so your team can focus on customers. Start your free trial and build your first agent in minutes.
