BOT TEMPLATE
An AI agent that emails last-season tour customers with personalized pre-season rebook offers.
Tour customers are almost entirely one-and-done without a deliberate reactivation program.
Tour customers are almost entirely one-and-done without a deliberate reactivation program. They take your tour on their vacation, have a great time, go home, and two years later when they're planning the next trip they don't remember your brand - they remember "that walking tour in Edinburgh" and search again from scratch. Most of that revenue goes to whoever has the strongest search presence that day, not to the operator who already delivered a great experience.
The Pre-Season Tour Customer Reactivation Bot plants a flag with past customers at the right moment. Six to eight weeks before your season opens - or before the annual booking window for the regions your customers visit - the bot emails everyone who toured with you in the last 24 months. The message references their specific prior tour ("your September 2024 Old Town walking tour"), offers a returning-customer discount, and suggests related tours they haven't done yet.
The cross-sell is the sneaky part. A customer who did your walking tour is a great prospect for your evening ghost tour, your coastal kayak tour, or your cooking-class experience. Upsell logic based on what they booked last time routinely produces 15-25% rebook rates on past customers - far above the 1-3% conversion rate of any cold marketing channel.
Below is the full bot spec: trigger date, tools, segmentation logic, default copy, and how to tune the offer structure and cross-sell logic for your tour catalog.
Paste it into Dash Bots and Dash builds the bot: tools, logic and trigger.
On trigger, the bot runs these steps in order. Any step can be customized by re-prompting.
The bot uses the standard Dash Bots tool library. Every tool call is logged.
Structured automation beats manual follow-up in four ways:
Customizations by re-prompting in plain English: change the trigger timing or conditions, adjust the recipient list, tune thresholds, modify tone, add approval gates, connect additional channels (SMS, WhatsApp) if available. Run in approval mode for the first week to build confidence before switching to autonomous.
Set this bot up on your first week. Run in approval mode for five days while you watch the outputs, then flip to autonomous. The ROI compounds across a full season - a quiet automation that simply does the right thing, every time, without anyone having to remember.
Pre-season personalized email with pre-filled link + discount.