BOT TEMPLATE
Automates season pass renewal: 60/30/7-day reminders, renewal discount, auto-renew option. Lifts retention 20-40%.
Season pass renewal is the most valuable email program most attraction operators run, and the one most likely to be handled inconsistently.
Season pass renewal is the most valuable email program most attraction operators run, and the one most likely to be handled inconsistently. A passholder who lapses silently is a high-lifetime-value customer walking out - often to a competitor, sometimes just to a season off. Manual renewal reminders send maybe once, usually at the wrong time, and with generic messaging that doesn't reflect the specific value the member extracted from their pass.
The Season Pass Renewal Bot runs a structured renewal sequence. At T-60, T-30, and T-7 before expiry, the bot sends a member-specific email referencing their actual year of use ("you visited 14 times, which is $340 of tickets at single-day rates"), with a pre-filled renewal link and - if configured - an early-renewal discount. Members who don't renew by T-7 get a final-call at T-3 with a direct phone option.
The personal use-data reference is the lever. A renewal email that says "you visited 14 times" converts at dramatically higher rates than one that says "renew your pass by X date." The member is reminded of specific value they received, not just asked to reauthorise a charge. Operators typically see renewal rates lift from 10-15% (no program) to 30-50% (with the sequence), with auto-renew options pushing higher still.
Below is the full bot spec: trigger cadence, tools, personalization logic, and how to configure discount structure, auto-renew handling, and final-call escalation.
Paste it into Dash Bots and Dash builds the bot: tools, logic and trigger.
On trigger, the bot runs these steps in order. Any step can be customized by re-prompting.
Passes expiring in 60, 30, or 7 days.
How many visits this year? Member-only events attended? Benefits realized?
Pre-filled with current tier + any discount.
Reference their specific activity. "You visited 12 times this year."
Sequence adjusts tone: preview, reminder, final call.
Attribution; stop sequence on conversion.
The bot uses the standard Dash Bots tool library. Every tool call is logged.
Structured automation beats manual follow-up in three ways:
Customizations by re-prompting in plain English: change the trigger timing or conditions, adjust the recipient list, tune thresholds, modify tone, add approval gates, connect additional channels (SMS, WhatsApp) if available. Run in approval mode for the first week to build confidence before switching to autonomous.
Set this bot up on your first week. Run in approval mode for five days while you watch the outputs, then flip to autonomous. The ROI compounds across a full season - a quiet automation that simply does the right thing, every time, without anyone having to remember.
T-60 preview, T-30 reminder, T-7 final. Plus T-14 re-send if unopened.