About Backside Verbier
Backside Verbier is the resort's dedicated freeride shop, built around a deep love for off-piste skiing and snowboarding. Located on Rue de Ransou just 200 metres from the Médran lifts, the store curates a carefully selected range of freeride-specific skis, splitboards, and all-mountain snowboards from specialist brands that bigger chain shops often overlook.
Rental options span powder skis, freeride snowboards, touring setups, and avalanche safety kits, all maintained to exacting standards by their in-house workshop. In summer, Backside pivots to mountain-bike hire, with enduro and trail bikes available alongside protective gear. The staff are active riders themselves, which means recommendations come from first-hand knowledge of Verbier's terrain rather than a script.
What distinguishes Backside from the larger rental chains is its specialist focus — this is where serious freeriders go for expert advice on off-piste conditions, line selection, and equipment dialled for the steeps and deeps that Verbier is famous for. Their intimate shop format means personalised attention, shorter queues, and a genuine passion for the sport that resonates with the core riding community.
