About BouYah Watersports
BouYah Watersports is one of Miami Beach's largest watersports operators, running beachfront rental stations at five locations along the barrier island — from the Fontainebleau on Collins Avenue down to Lummus Park on Ocean Drive and the Miami Beach Marina at the southern tip. That multi-location footprint means visitors staying anywhere on South Beach can walk to a BouYah setup within minutes instead of arranging transportation to a single marina. The company caters to tourists and locals alike, with bilingual staff and a booking system that handles walk-ups just as smoothly as advance reservations.
The activity menu covers nearly every ocean sport that thrives in the warm, sheltered waters off Miami Beach. Jet ski rentals come in 30-minute and one-hour sessions on late-model machines, while parasailing flights lift riders high above the Atlantic for panoramic views of the Art Deco skyline. Kayaks and stand-up paddleboards are available by the hour for self-guided paddles along the coast, and the crowd-favourite banana boat rides seat up to six passengers for a high-speed tow behind a powerboat. Group packages that bundle two or three activities at a discount are popular with bachelor and bachelorette parties looking to fill an afternoon.
Each BouYah station is staffed with certified operators who run through a safety briefing before every session and keep rescue craft on standby. The marina location offers the widest range of activities, including jet ski tours that loop past Star Island and Fisher Island, while the beachside kiosks at the Loews and the W focus on parasailing and paddleboard rentals that launch directly from the sand. Whether you have thirty minutes between poolside cocktails or an entire day to fill, BouYah's scattered presence across the beach makes it one of the most accessible watersports brands in South Florida.
