About Cole Sport
Cole Sport has established itself as one of Park City's most trusted names in ski and bike rentals, operating four shops in prime locations across the area including positions at both Deer Valley Resort and Park City Mountain. This multi-location presence means guests at either resort can pick up and drop off rental equipment with minimal hassle, often within steps of the lifts. Cole Sport has built its reputation on personalised service and a carefully curated fleet that spans the full spectrum of ability levels.
Their winter rental programme is extensive: sport and performance ski packages are available alongside premium demo options that let advanced skiers test current-model equipment from brands like Nordica, Atomic, and Blizzard. Snowboard packages cover similar tiers, and children's equipment is properly sized and fitted by trained technicians. What truly sets Cole Sport apart is their boot fitting expertise — they use precision alignment tools and custom footbed technology to ensure comfort from the first run, which can make or break a ski holiday.
When the snow melts, Cole Sport pivots to a full selection of mountain bikes, e-bikes, and comfort bikes suited to Park City's world-class trail network. Whether you want to tackle the flowy singletrack of Round Valley, cruise the paved Rail Trail, or explore Deer Valley's lift-accessed downhill trails, the team will match you with the right bike and provide trail recommendations based on your skill level.
Ski and snowboard tuning services are available at all locations, and their retail sections stock a well-edited selection of outerwear, accessories, and après gear. With decades of local experience and a genuine commitment to getting the fit right, Cole Sport remains a top choice for discerning visitors to Park City.
