About Einstein Cycles
Einstein Cycles has been Traverse City's premier bike shop since 2011, located on North US-31 with easy access to the region's extensive trail network. They specialize in road, gravel, mountain, and fat bikes, serving everyone from weekend warriors to competitive racers with expert knowledge of Northern Michigan riding.
Their rental program offers high-quality bikes for exploring the TART Trails, Vasa Pathway, and surrounding gravel roads. The shop provides full-service repairs, tune-ups, and custom bike fitting with a certified fit specialist on staff to ensure every rider's setup is dialed in for comfort and performance. They stock a carefully curated selection of components, accessories, and riding gear.
Einstein Cycles has earned a loyal following for their personalized service and technical expertise. Whether you need a quick trail-side adjustment or a complete drivetrain overhaul, their mechanics treat every bike with the same attention to detail. Their fit studio is particularly popular with riders looking to optimize their position for long-distance gravel events and endurance rides.











