About Hakuba Lion Adventure
Hakuba Lion Adventure is one of the valley's most recognisable adventure brands, offering over thirty different outdoor activities across winter and summer seasons from their base near the Happo Bus Terminal. Part of the wider Hakuba Hospitality Group, Lion Adventure has built a reputation for delivering fun, accessible experiences to international visitors — from first-timers looking for a gentle introduction to the outdoors through to thrill-seekers chasing adrenaline on snow or water.
The summer programme is where Lion Adventure truly shines, with whitewater rafting on the Saigawa River, kayaking and canoeing on mountain lakes, stand-up paddleboarding, e-bike rental, mountain biking, hot-air balloon flights at sunrise, waterfall walking (shower climbing), and even nighttime lake cruising under the stars. In winter, the focus shifts to snowmobiling across alpine meadows, snowshoeing through silent forests, and equipment rental for Hakuba's eleven interconnected ski resorts. Their on-site Lion Cafe offers a convenient spot to refuel between activities.
Lion Adventure stands out for the sheer breadth of their activity menu — few operators anywhere in Japan can match the variety available under one booking platform. Their multilingual staff speak Japanese, English, and Mandarin, and the central Echoland location makes it easy to combine multiple half-day activities into a packed itinerary. Dog-friendly options on select tours (canoe, hot-air balloon) and family-oriented pricing make them particularly popular with travelling families exploring the Hakuba Valley.
