About Lion Gear Rental Hakuba
Lion Gear Rental is a modern ski and snowboard hire operation with three strategically placed shops across the Hakuba Valley — Echoland Store, Highland Store, and Goryu 5 Store. Their flagship Echoland base sits in the social heart of Hakuba, surrounded by cafes, izakayas, and après-ski bars, making gear pickup and drop-off a seamless part of the village experience rather than a chore. The company focuses exclusively on rental equipment, allowing them to maintain a tightly curated fleet of current-season gear.
Every piece of equipment in the Lion Gear fleet is replaced regularly, so renters get access to the latest ski and snowboard models without paying demo-level prices. Standard and performance packages are available, along with goggle, helmet, and full snow-wear hire for travellers who prefer to fly carry-on only. Boot fitting receives particular attention, with staff trained to ensure a comfortable fit that lasts all day on the mountain. Hot waxing is included with every multi-day rental to keep bases running fast on Hakuba's famously cold, dry snow.
What truly distinguishes Lion Gear is their complimentary pickup and delivery service — staff will collect you from your accommodation, fit you at the shop, and return you with all your gear, eliminating the need to navigate crowded resort buses while carrying skis. Multilingual staff speak Japanese, English, and Chinese, making the fitting process smooth for the international visitors who make up a large portion of Hakuba's winter clientele. Free equipment swaps during the rental period mean you can adjust sizing or switch disciplines without extra cost.
