About Hoback Sports
Hoback Sports is Jackson Hole Mountain Resort's official in-town rental location, sitting on West Broadway just a few blocks from the iconic Town Square with its famous elk antler arches. Easy parking right next to the shop makes it a natural first stop for visitors arriving in Jackson before heading up to the resort. As the resort's designated in-town partner, Hoback carries equipment that meets Jackson Hole Mountain Resort's quality standards — this is not a budget operation cutting corners on gear.
The rental fleet is massive, covering ski and snowboard packages from top brands across sport, performance, and premium demo tiers. Their expert boot fitters are the shop's secret weapon — Jackson Hole's steep, demanding terrain punishes poor boot fit more than most resorts, and Hoback's fitters understand this. They use heat moulding, custom footbeds, and shell adjustments to ensure your boots are comfortable and responsive before you tackle Corbet's Couloir or the endless powder stashes in the backcountry. Snowboard packages are equally comprehensive, with all-mountain and freeride options suited to Jackson's big-mountain terrain.
In summer, Hoback pivots to a full-service Trek bike shop with road, mountain, and e-bike rentals. The valley's network of paved pathways and mountain trails makes Jackson Hole an increasingly popular cycling destination, and the staff can recommend routes matched to your fitness and experience. Ski and snowboard tuning services are available year-round for locals and visitors who bring their own gear, and the retail floor stocks a well-edited selection of outerwear and accessories. For skiers and riders who want the backing of Jackson Hole Mountain Resort's official rental programme with the convenience of an in-town location, Hoback Sports is the definitive choice.
