About Spicy Rentals
Spicy Rentals is one of Hakuba's longest-running ski and snowboard hire shops, locally owned and operated since 1984. With five branches spread across the valley — Echoland headquarters, Wadano, Happo Lounge, Iwatake, and Tsugaike — Spicy offers unmatched convenience for visitors staying anywhere in the Hakuba area. Their four decades of continuous operation make them one of the most trusted names in Japanese ski rental, with a loyal following among both domestic and international guests.
The winter rental fleet covers everything from beginner sport packages to high-performance demo skis and snowboards from Atomic, Burton, Salomon, and Head. Boot fitting is handled with care using heat-moulding technology, and clothing, helmets, and goggles are available for hire so visitors can travel light. Wax and tuning services keep edges sharp throughout the season. One of Spicy's most popular features is free equipment exchange between any of their five branches — if conditions change or you want to switch from skis to a snowboard mid-trip, you simply walk into the nearest shop.
In summer, Spicy pivots to mountain bike rentals and camping gear, making them a genuine year-round outfitter. Their bilingual Japanese-English staff are known for patient, thorough fittings — particularly helpful for families with children who need careful boot sizing. The Echoland base location puts guests within walking distance of restaurants, bars, and shuttle routes to every major resort in the valley, and advance online booking secures discounted rates and priority pickup.
