About Sunset Ski
Sunset Ski has been locally owned and operated in Snowmass Village Mall since 1975, making them one of the longest-running independent ski shops in the Aspen Snowmass area. Nearly five decades of continuous operation in the same community speaks volumes about the quality of their service, and the personal relationships they have built with generations of returning visitors form the bedrock of their business.
Their most distinctive practice is replacing the entire rental fleet with brand-new equipment every single season. While many rental shops rotate stock over multiple years, Sunset Ski ensures that every guest skis on current-year equipment in pristine condition. This commitment means the skis, snowboards, and boots in their rental fleet are always at peak performance — no worn bases, no dulled edges, no boots with broken-in liners that have lost their shape. It is a significant investment that directly benefits every customer.
The fitting process is handled by experienced technicians who take a hands-on approach to every setup. Hand tuning — sharpening edges and applying wax by hand rather than running equipment through a machine — ensures a level of precision and care that mass-processing cannot match. Custom adjustments to boot fit, binding placement, and DIN settings are performed with the patience and expertise that comes from decades of fitting skiers of all abilities for the specific terrain at Snowmass.
Demo ski packages allow advanced skiers to test premium models, while sport and performance tiers serve intermediate and recreational riders. Junior packages are available in all sizes. The shop's location in Snowmass Village Mall provides direct access to the Snowmass base area, and the personalised service creates a welcoming atmosphere that stands in pleasant contrast to the anonymous efficiency of larger chain operations. For visitors who value authenticity, quality, and the kind of personal attention that only a truly local shop can provide, Sunset Ski is a Snowmass institution worth seeking out.
