Tour and Rental Booking Software Statistics: 4,942 Operator Websites Checked (2026)
These tour and rental booking software statistics come from a script we ran in November 2026 over the websites of 4,942 tour, activity and rental operators in 51 countries. It recorded which booking software each one uses. 46.7% use a booking system built for tours, activities or rentals.
FareHarbor is on 21.0% of all the sites, more than the next ten systems put together. Of the three business types, rental-only operators are the least likely to have a system, and 60.8% of them don't.
The operators come from the EquipDash directory, a public list of rental shops, tour companies, charters and schools that we maintain. It leans toward the US (2,295 of the sites) and toward outdoor businesses, so every figure here is a share of our directory, and the whole market may look different.
We sell booking software ourselves, so near the end we've set out how we counted and what the count can't see.
Key numbers from the EquipDash Operator Website Study 2026
- 46.7% of operator websites (2,306 of 4,942) use a specialist booking system.
- FareHarbor is on 21.0% of all sites and 45.0% of the sites that use a system. Peek Pro is on 4.5%, Rezdy on 4.1% and Checkfront on 2.3%.
- Counting a site that uses two of them once, those four are on 65.7% of the sites that use a system. The rest are spread across 84 other systems.
- In the US, 55.8% of operators use a specialist system and 32.0% use FareHarbor. In New Zealand, Rezdy leads with 26.2%.
- 25.0% of ski and snowboard rental shops use a specialist system, the lowest of any activity. Snowmobile tour operators are the highest at 72.0%.
- 60.8% of rental-only operators (626 of 1,029) have no specialist system.
- Of the rental-only operators that do use one, 44.7% are on software built first for tours.
- On 19.9% of sites we found no booking link of any kind, and another 9.8% take bookings only by form, phone, email or chat.
Which booking systems operators use
We found 88 different specialist systems across the 2,306 sites that use one. Thirteen of them appear on 30 sites or more.
| Booking system | Sites | Share of all 4,942 sites | Share of sites with a system |
|---|---|---|---|
| FareHarbor | 1,038 | 21.0% | 45.0% |
| Peek Pro | 221 | 4.5% | 9.6% |
| Rezdy | 203 | 4.1% | 8.8% |
| Checkfront | 113 | 2.3% | 4.9% |
| Flybook | 88 | 1.8% | 3.8% |
| Bike Rental Manager | 60 | 1.2% | 2.6% |
| Xola | 57 | 1.2% | 2.5% |
| Bokun | 45 | 0.9% | 2.0% |
| Booqable | 45 | 0.9% | 2.0% |
| Easyrent (Wintersteiger) | 41 | 0.8% | 1.8% |
| WeTravel | 33 | 0.7% | 1.4% |
| Bookeo | 33 | 0.7% | 1.4% |
| Zaui | 30 | 0.6% | 1.3% |
We keep comparison pages for the four most used: FareHarbor alternatives, Peek Pro alternatives, Rezdy alternatives and Checkfront alternatives.
Just under the cut-off are Singenuity on 24 sites, then TrekkSoft and TripWorks on 17 each. All 17 TripWorks sites we found are in the US or Canada.
38 of the 88 systems turned up on five sites or fewer, and many of the smaller systems sell to one trade. Starboard Suite (14 sites) is for passenger boats and water sports operators, and HubTiger (16 sites) is for bike repair and rental shops. If a system like that exists for your trade, it's worth a demo next to the big names.
On 191 sites (8.3% of those with a system) we found two or more systems. The commonest pair was FareHarbor with Peek Pro, on 39 sites.
We wouldn't read all 191 as running two systems day to day. On 78 of them, both sit behind a Book button or an embedded widget. On the other 113, at least one appears only in the page's code, which is what a site can look like after a switch that left the old script behind.
We also logged separate waiver tools. Smartwaiver was on 61 sites, and 45 of those also run a specialist booking system (FareHarbor on 31 of them).
Booking systems by country
FareHarbor's lead comes from the US. In New Zealand it is second, and outside the five countries below it is on 5.8% of sites.
| Country | Sites | Use a specialist system | Most used | Second |
|---|---|---|---|---|
| United States | 2,295 | 55.8% | FareHarbor, 32.0% | Peek Pro, 7.9% |
| New Zealand | 324 | 54.9% | Rezdy, 26.2% | FareHarbor, 18.2% |
| Australia | 394 | 51.8% | Rezdy, 19.0% | FareHarbor, 18.8% |
| United Kingdom | 87 | 48.3% | FareHarbor, 13.8% | Bike Rental Manager, 6.9% |
| Canada | 539 | 46.6% | FareHarbor, 15.6% | Checkfront, 9.8% |
| Everywhere else (46 countries) | 1,303 | 26.9% | FareHarbor, 5.8% | Bokun, 3.1% |
The UK row rests on 87 sites, so treat it as a rough guide. Australia is a tie, with Rezdy on 75 sites and FareHarbor on 74.
Third place in Australia and in New Zealand goes to a system we barely saw anywhere else. ResPax is on 16 Australian sites and none outside Australia, and IBIS is on 10 New Zealand sites and one elsewhere. Peek Pro, second in the US, isn't on any of the 324 New Zealand sites.
If you operate outside the US, start with your own country's row, because the overall ranking is mostly a US ranking.
Outside the five countries above, a site is three times as likely as a US one to take bookings only by message. 17.8% of those sites send you to a form, a phone number, an email address or WhatsApp, against 5.9% of US sites, and on 29.3% we found no booking link at all.
Booking systems by activity
An operator can sit in more than one row, because a bike shop that also runs guided rides counts under both.
| Activity | Sites | Use a specialist system | Most used |
|---|---|---|---|
| Snowmobile tours | 75 | 72.0% | FareHarbor, 40.0% |
| ATV and off-road tours | 101 | 70.3% | FareHarbor, 39.6% |
| Group activities | 1,449 | 56.5% | FareHarbor, 28.2% |
| Boat rental | 908 | 56.1% | FareHarbor, 33.9% |
| Guided tours | 3,061 | 53.8% | FareHarbor, 26.8% |
| Water sports rental | 1,790 | 53.4% | FareHarbor, 27.6% |
| E-bike and scooter rental | 515 | 53.0% | FareHarbor, 15.5% |
| Bike rental | 827 | 43.9% | FareHarbor, 10.8% |
| Multi-day adventures | 605 | 42.6% | FareHarbor, 14.0% |
| Camping and hiking gear rental | 270 | 36.7% | FareHarbor, 9.3% |
| Lessons and instruction | 1,210 | 33.5% | FareHarbor, 14.1% |
| Ski and snowboard rental | 892 | 25.0% | Easyrent (Wintersteiger), 4.6% |
Ski and snowboard rental is the only row where FareHarbor isn't the most used system.
A quarter of ski shops use a specialist system, and another quarter (25.2%) take rental bookings through their own checkout or a store cart. That is what the website does. The point-of-sale system at the counter is invisible to us.
10.3% book through a resort's ticketing or lodging system. The two we saw most on ski sites were Inntopia and Vail Resorts' Epic Pass store, on 14 sites each.
The directory has one ski tag, so a Nordic center renting cross-country skis and snowshoes is counted in the same row as an alpine shop.
Plenty of bike shops rent through the same web store that sells the bikes. 18.1% take rentals through their own checkout or store cart, against 43.9% on a specialist system. SmartEtailing (now Workstand), a store platform for bike shops, is on 56 of the bike rental sites.
Peek Pro is second among bike shops at 7.1% and Bike Rental Manager is third at 6.5%.
Some trades have no row. Guided hikes and walks sit under Guided tours, and under Multi-day adventures when the walk runs overnight. The 60 operators with raft or rafting in their business name are all tagged Guided tours, and 46 of them (76.7%) use a specialist system.
Three tags were too small for a row of their own. They are Scuba diving (10 sites), Surf (9) and RV and campervan rental (4).
How operators take bookings
We put each site in one of eight groups, by where its booking button leads.
| How the site takes bookings | Share of 4,942 sites |
|---|---|
| A specialist booking system | 46.7% |
| Its own checkout or a store cart | 11.3% |
| A form, phone, email or chat only | 9.8% |
| Its own booking page that we couldn't classify | 6.7% |
| A resort ticketing or lodging system | 2.7% |
| A general scheduler such as Square, Acuity or Calendly | 2.3% |
| A link to a marketplace such as Airbnb, GetYourGuide or Viator, and nothing else | 0.6% |
| No booking link found | 19.9% |
Together the first, second, fifth and sixth rows are 3,110 sites, so 62.9% of operators let a customer book online without sending a message. Leave out the general schedulers, which are appointment tools, and it is 60.6%.
We couldn't tell whether the 6.7% with their own unclassified booking page take a booking and payment or only an inquiry, so they are left out of both figures.
A Book or Reserve button that dials a phone number, opens an email or goes to a contact page counts as form, phone, email or chat. A phone number in the header with no booking button beside it counts as no booking link found.
The marketplace row is only the sites with a marketplace link and nothing else. In all, 44 sites link to Viator or GetYourGuide, and 21 of those also run a specialist system.
What rental shops use
Fewer rental-only operators have booking software than either of the other two business types. 39.2% of them (403 of 1,029) use a specialist system, against 49.6% of operators that only run tours and activities. More than a fifth (21.2%) sell rentals through their own checkout or a store cart.
We grouped FareHarbor, Peek Pro, Rezdy, Xola, Bokun and similar systems as built first for tours and activities, and Booqable, Bike Rental Manager, Easyrent, Twice and similar as built for rentals. That grouping is our own call about what each vendor mainly sells, and several of the first group sell rental features too.
Where a system started still matters to a rental shop. Tour software is built to sell a seat on a 10am departure. A rental shop also needs to know which kayak is out, when it's due back and who is waiting for it, so ask a tour-first vendor to show you that screen.
| Rental-only operators | Sites | Use a specialist system | Of those, on a system built first for tours | Of those, on a system built for rentals | Most used |
|---|---|---|---|---|---|
| All rental-only | 1,029 | 39.2% | 44.7% | 42.2% | FareHarbor, 10.3% |
| Boat rental | 164 | 57.3% | 71.3% | 12.8% | FareHarbor, 31.1% |
| Water sports rental | 261 | 48.7% | 68.5% | 17.3% | FareHarbor, 24.9% |
| Bike rental | 421 | 40.4% | 41.2% | 51.8% | Bike Rental Manager, 8.8% |
| Ski and snowboard rental | 515 | 30.7% | 17.7% | 64.6% | Easyrent (Wintersteiger), 7.6% |
The two shares don't reach 100% because a few systems sell to both sides, and some shops run two.
Shops that rent boats and water sports gear mostly book through tour software, with FareHarbor on 31.1% of rental-only boat sites. Ski and bike shops lean the other way. Among those with a system, rental software has 64.6% of ski shops and 51.8% of bike shops.
We also looked at operators that both rent gear and run tours or lessons, counting only those where our directory lists both and the site's own menu links to both. On a hand-checked sample of 36, that test was right for 34. There are 1,086 such operators, and 565 use a specialist system.
We expected these operators to run a rental system beside a tour system. Only 12 do, and 471 (83.4%) use a single system built first for tours.
What operator websites are built on
Half of the sites (50.8%) run on WordPress. Squarespace is on 7.9%, Wix on 6.9%, Shopify on 5.3% and GoDaddy's site builder on 3.5%.
Whatever system you pick has to sit inside that site. Before you pay, ask the vendor to put the booking calendar on a test page of your own site, then open that page on a phone and make a booking.
How the study was run
The directory held 4,983 unique operator websites on the day of the run, November 11, 2026. 41 didn't load or turned out to be parked domains, which leaves the 4,942 counted here.
A script loaded each home page and up to four more pages (booking, rental, tour and rates), then recorded where every Book, Reserve and Add to cart button led. Many booking widgets only appear once the page's JavaScript runs, so 1,555 sites were also read in a real browser. 92 still returned almost no content, and they are counted under no booking link found.
A site counts for a system when a button, an embedded widget or a script on the page points to it. On 1,905 of the 2,306 sites the system sits behind a Book button or an embedded widget. On the other 401 it shows up only in the page's code, where a script left behind after a switch would count too, and counting only the 1,905 gives 38.5%.
We checked the result by hand. We drew 45 sites at random and opened the evidence behind all 47 systems found on them, and every one was a live Book button or booking widget.
The script misses some systems too. On a sample of 40 sites where it found no booking link, 3 or 4 used a system that wasn't on our list, which would put the true share about two points above 46.7%.
What the study can't see
We checked each site from the outside. A system used only at the counter doesn't show up, and neither do bookings that arrive through Viator, GetYourGuide or another marketplace.
The study also can't see what a system costs. A 21.0% share tells you a lot of operators picked FareHarbor. What they pay for it isn't on their websites, so ask each vendor for the monthly price and the per-booking fee in your own currency.
The activity rows use the directory's own tags, and the tagging is generous. A fishing charter that lists tackle is tagged as a rental business too, which is why the count of operators that both rent and run tours also checks the site's own menu.
We didn't split the US by state. Two counts we wanted, whether a site takes payment online and whether it shows prices, came out too unreliable to publish.
Who ran it
We're EquipDash, and we sell booking software to the same rental shops and tour operators, so we compete with every system in the table.
Anyone can quote these figures. Please name the source as the EquipDash Operator Website Study 2026 and link to this page, so readers can check the method.
What EquipDash does for operators that rent and run tours
EquipDash takes rental and tour bookings in one account. A customer can put two paddleboards and a seat on the 5pm guided tour in one cart and pay once, and you get one booking to manage.
A tour can be linked to the rental products it uses, so a guided paddle and walk-up rentals draw on the same boards. A departure then sells up to its seats or the gear free in that time window, whichever is lower.
Ski and snowboard products get a fit ticket for each person, with height, weight, boot sole length and DIN. On a WordPress site, the free EquipDash Bookings plugin adds the booking calendar as a block.
The prices on our pricing page are in US dollars. It's $29 a month for two team members, $69 for ten and $149 for unlimited, plus a 2%, 1.5% or 1% fee on direct online bookings that you can pass on to the customer. Every plan has a 21-day free trial.
The rental side is on the equipment rental software page, with separate pages for ski rental software and bike rental software. The tour side is on the tour operator software page.
Frequently Asked Questions
What is the most used booking software for tour operators?
FareHarbor, on the sites we checked. It was on 21.0% of the 4,942 operator websites and on 26.8% of the 3,061 that run guided tours. Peek Pro and Rezdy were next overall, at 4.5% and 4.1%.
What booking software do rental shops use?
Most don't use a specialist system. 60.8% of rental-only operators in the study had none, and 21.2% sold rentals through their own checkout or a store cart. Among those with a system, FareHarbor was the most used at 10.3% of all rental-only sites, followed by Peek Pro at 5.5%.
How many tour and rental operators take bookings online?
62.9% of the 4,942 sites let a customer book online through a booking system, a checkout or a scheduler. A further 6.7% had their own booking page that we couldn't classify, 9.8% took bookings only by form, phone, email or chat, and on 19.9% we found no booking link.
Does this cover the whole market?
No. The sample is the EquipDash directory, which leans toward the US, Canada, Australia and New Zealand and toward outdoor businesses, so the shares describe that list. We also checked each site from the outside, so a system an operator uses only at the counter doesn't show up, and neither do bookings that come through Viator, GetYourGuide or other marketplaces.
Which booking system is most used in Australia and New Zealand?
Rezdy in New Zealand, on 26.2% of sites against 18.2% for FareHarbor. In Australia the two are tied, with Rezdy on 19.0% of sites (75) and FareHarbor on 18.8% (74).
in one place
