About Bicycle Trip
Bicycle Trip is the oldest bike shop in Santa Cruz, independently owned and operated since 1973 from its home at 1001 Soquel Avenue. For over fifty years, the shop has served as a hub for cyclists of every stripe — from commuters and cruiser riders to road racers and mountain bikers who flock to Santa Cruz for its legendary trail systems. The store's longevity in a town that has seen countless bike shops come and go speaks to the trust the community places in its knowledgeable staff, fair pricing, and commitment to keeping bikes rolling.
The shop offers bike rentals spanning cruisers, hybrids, road bikes, and mountain bikes, making it a versatile option for visitors who want to explore the Santa Cruz coastline, pedal through town, or tackle nearby trails. Beyond rentals, Bicycle Trip is a full-service shop with professional bike repair and maintenance, expert bike fitting, and a trade-in program for used bicycles. Their retail floor carries a carefully curated selection of bikes, components, accessories, and apparel from trusted brands, and the mechanics are known for their ability to diagnose and fix problems quickly and affordably.
What keeps Bicycle Trip relevant after half a century is the combination of deep local roots and genuine expertise. The staff ride the same roads and trails as their customers, and many have been with the shop for years — even decades. Whether you need a beach cruiser for an afternoon ride along West Cliff Drive or a tuned-up mountain bike for a day at Wilder Ranch, Bicycle Trip delivers the kind of personalized, no-nonsense service that chain stores simply cannot replicate.
