About Boss Frog's Snorkel, Bike & Beach Rentals
Boss Frog's has been synonymous with Maui beach rentals since founder Phil Kasper opened his first small snorkel shop in Lahaina's Anchor Square back in 1989. What started as a one-man operation selling and renting masks and fins has expanded into Hawaii's largest multi-location rental chain, with nine Maui stores stretching from Napili and Ka'anapali on the west side to Kihei and Wailea in the south. The company also operates locations on Kauai and the Big Island, but Maui remains its home base and the heart of the operation.
The rental catalogue goes well beyond snorkel gear. Boss Frog's stocks surfboards, stand-up paddleboards, boogie boards, bicycles, beach chairs, umbrellas, coolers, digital underwater cameras, and flotation devices—essentially everything a family needs for a full day at the beach. Their staff double as activity concierges, booking discount rates on whale-watching cruises, zipline tours, luaus, and other island excursions through their in-house activity desk. The company even operates its own vessels, the Calypso and Malolo, for ocean adventure tours.
With locations positioned near every major resort corridor on the island, Boss Frog's is hard to miss no matter where you're staying. The combination of competitive pricing, a massive rental selection, and genuinely helpful employees who know every snorkel spot by name has earned the chain hundreds of positive reviews across its Maui storefronts. For visitors who value convenience and one-stop shopping, Boss Frog's delivers on both fronts.
