About PREMIUM Mountain
PREMIUM Mountain is a locally owned Whistler rental company that stocks only current-season, high-performance demo skis, snowboards, and bikes from brands like Salomon, Atomic, and Rossignol. Located inside the Crystal Lodge in the heart of the village, their small-team approach means every guest receives hands-on equipment selection and expert fitting from staff with over 70 years of combined industry experience.
The decision to stock exclusively current-season equipment sets PREMIUM Mountain apart from the majority of rental operations in Whistler, which typically maintain mixed fleets of new and older-model gear. Every ski in their lineup is a demo-grade model from the current year — you are renting the same equipment that shops sell at full retail, which means you experience the latest advances in rocker profiles, core construction, and edge technology. Snowboard packages follow the same philosophy, and the bike fleet for summer includes premium full-suspension mountain bikes suited to the Whistler Mountain Bike Park and cross-country trails in the Callaghan Valley.
The Crystal Lodge location places PREMIUM Mountain within a two-minute walk of both the Whistler Village Gondola and the Blackcomb base area, which is about as central as a rental shop can get. The small team means fittings are unhurried — technicians will spend time discussing the terrain you plan to ride, your experience level, and your preferred style before matching you with the right setup. Boot fitting receives particular attention, with alignment checks and shell modifications available for guests who need more than a standard fit. For advanced and expert skiers or riders who want top-tier equipment without compromises, PREMIUM Mountain delivers a boutique rental experience that larger volume shops simply cannot replicate.
