About Pure Florida
Pure Florida is the largest family-owned water activity operator in Naples, running a diverse fleet of vessels from the historic Tin City waterfront on Naples Bay. They have been a fixture of the local tourism scene for years, offering everything from deep-sea fishing charters and sightseeing cruises to jet ski rentals and private boat charters — all departing from one convenient dock.
Their fishing division runs half-day, three-quarter-day, and full-day offshore charters aboard purpose-built sport fishing boats targeting grouper, snapper, kingfish, and seasonal pelagics. The cruise fleet includes narrated sightseeing tours through Naples Bay and Gordon Pass, sunset cruises, and dolphin-watching excursions. Jet ski rentals and guided WaveRunner tours round out the lineup for guests looking for something faster-paced. Private boat charters are available for shelling trips to Keewaydin Island or custom itineraries.
The Tin City location is easy to find and has ample parking, a bait and tackle shop, and a waterfront restaurant. Pure Florida's strength is variety — a family of four can split up with the kids on jet skis, a parent on a fishing charter, and grandparents on a sunset cruise, all booked from the same counter. That one-stop convenience, combined with a well-maintained fleet, keeps them at the top of Naples' water activity scene.
