About Straight Forward Watersports
Straight Forward Watersports is a locally owned watersports company run by a sixth-generation Aruban family. Operating from the Palm Beach strip, they bring deep island knowledge and a personal touch to every outing, offering a range of water activities that cover everything from high-speed thrills to relaxed coastal cruising.
Their menu includes jet ski tours along the coastline, water skiing and wakeboarding sessions, tubing rides, private boat charters, catamaran snorkeling trips, and sunset cruises with drinks and snacks. They can accommodate groups of two to twelve, making them flexible enough for couples, families, and small corporate outings. Bookings include hotel pickup from most Palm Beach and Eagle Beach resorts.
What makes SFW different from the larger operators is the family feel — the crew treats every guest like a friend, not a ticket number. Their local heritage means they know the best snorkel spots, the calmest anchorages, and the hidden stretches of coast that the big catamarans skip. For travelers who want an authentic, locally guided water experience rather than a mass-market excursion, SFW delivers every time.
