About White Mountain Ski Co
White Mountain Ski Co is the Mount Washington Valley's go-to specialist for backcountry and touring disciplines, stocking alpine-touring, telemark, Nordic, and splitboard equipment at their North Conway shop on Pine Street. The carefully curated inventory focuses exclusively on human-powered uphill travel — you won't find resort-oriented alpine gear here — which means the staff have a depth of product knowledge in the touring niche that general-purpose ski shops simply cannot match. Binding mounts, skin trimming and maintenance, and precision wax services are all handled in-house.
Beyond the gear wall, White Mountain Ski Co doubles as an unexpected café experience: the shop roasts its own coffee beans on-site and serves made-to-order espresso drinks, giving customers a reason to linger while their bindings are being mounted or their skins re-glued. A second location at 211 Main Street in nearby Jackson expands the shop's footprint deeper into the valley, putting backcountry-specific advice and equipment within easy reach of skiers staying on either side of the Mount Washington Valley. Staff at both shops provide detailed trip-planning guidance for everything from a quick morning Nordic loop to a multi-day winter traverse of the Presidential Range.
Located at 120 Pine Street just off the main commercial strip, the North Conway flagship is open Wednesday through Sunday with appointment-only hours on Monday and Tuesday — a schedule that reflects the shop's focus on quality over volume. For experienced tourers looking to demo the latest AT or splitboard setups, or for newcomers wanting knowledgeable guidance on how to get started in backcountry skiing, White Mountain Ski Co offers a level of specialisation that is rare in the eastern United States.
