About 808 Boards
808 Boards started in a garage in Napili around 2010 and has since grown into West Maui's go-to surf and skate shop, now occupying a storefront in the Honokowai Marketplace on Lower Honoapiilani Road. They claim the largest surfboard and stand-up paddleboard rental quiver on the island, with boards ranging from 7-foot beginner soft-tops all the way up to 14-foot touring SUPs. Their location is the closest surf shop to Honolua Bay, one of Hawaii's most legendary wave-riding spots, which makes them a natural first stop for experienced surfers heading north.
The shop pioneered free delivery and pickup service on West Maui—call in the morning, and they'll drop boards at your hotel or condo with car straps and racks included, then collect everything when you're done. Rentals also include paddles and leashes, and daily and weekly rates keep things affordable for longer stays. Group and private surf lessons are available for beginners who want in-water instruction before venturing out solo, and the retail side stocks brands like Reef, Dakine, Rip Curl, and GoPro alongside new and used boards for sale.
With nearly 200 Yelp reviews and a reputation built on convenience and a deep quiver, 808 Boards has become a West Maui staple. Reservations are recommended—especially during peak season when the rental fleet moves fast. Whether you're a first-timer renting a foam board for a mellow afternoon or an advanced surfer picking up a performance shortboard for a dawn session at Honolua, 808 Boards has the right stick waiting.
