About Let It Fly
Let It Fly is a full-service fly shop in downtown Pagosa Springs that has been outfitting Southwest Colorado anglers since 1997. Located on Pagosa Street in the center of town, it is a hub for the local fly fishing community and a first stop for visiting anglers looking to fish the San Juan, Piedra and East Fork Piedra rivers.
The shop carries a deep selection of flies from respected brands like Umpqua, Fulling Mill and Dream Cast, along with a comprehensive range of fly tying materials and tools — hooks, beads, dubbing, feathers, synthetics, vises and bobbins. On the gear side, they stock rods, reels, lines, leaders, waders, boots and accessories, covering everything an angler needs from beginner setups to specialist kits. Staff freely share current conditions, fly recommendations and advice on where the fish are biting.
Beyond retail, Let It Fly works with some of the best outfitters and guides in the Pagosa area to arrange guided trips, making it easy for visitors to pair gear with expert instruction. That combination of a genuinely local knowledge base, a well-stocked shop and nearly three decades in business makes Let It Fly a trusted resource for anyone chasing trout in the waters around Pagosa Springs.











