Mailchimp integration

Your customers in Mailchimp, tagged by what they booked

Connect Mailchimp once. Every customer who says yes to emails lands in your audience within a minute of booking, and anyone who unsubscribes in Mailchimp stops getting emails from EquipDash too.

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Mailchimp
All contacts
Your newsletter audience
Synced
JD
Jane Doe
jane.doe@example.com
RentalsBooked: Double kayak
MR
Marco Ruiz
marco.r@example.com
ExperiencesBooked: Sunset session
AK
Amy Kerr
amy.kerr@example.com
RentalsBooked: E-bike day hire
TL
Tom Lee
tom.lee@example.com
StoreRentals
New booking sent to Mailchimp
Jane Doe booked a double kayak and ticked yes to emails.
Added and tagged
Within a minute

New customers, bookings and email changes reach Mailchimp on their own.

Tagged for you

Tags come from what each customer booked, so segments build themselves.

Unsubscribes come back

Opt out in Mailchimp and EquipDash stops emailing them too.

No export files

No CSV to download, clean up and upload every month.

Mailchimp
Jane Doe
Contact profile
Subscribed
Emailjane.doe@example.com
Phone(555) 010-2345
Last booking dateSat, Jun 13
Number of bookings4
Tags
RentalsExperiencesBooked: Double kayakBooked: Sunset session

WHAT GOES ACROSS

Everything you need to send the right email

Each customer arrives in Mailchimp with their name, email and phone, plus their last booking date and how many times they've booked with you.

  • A tag for each part of your business they've used, like Rentals or Experiences.
  • A tag for every item they booked, so you can email last summer's e-bike renters before the season opens.
  • Change a customer's email in EquipDash and Mailchimp updates the same contact instead of adding a second one.

TWO-WAY SYNC

An unsubscribe counts everywhere

When a customer unsubscribes from one of your Mailchimp emails, EquipDash marks them as not wanting emails. Your own EquipDash campaigns skip them from then on, so nobody who said no hears from you twice.

It works the other way too. A customer who opts out in EquipDash is unsubscribed in Mailchimp, and if you delete a customer, they're removed from your audience.

See EquipDash campaigns
Mailchimp
Marco Ruiz unsubscribed
From your spring newsletter in Mailchimp
Unsubscribed
EquipDash
Customer: Marco Ruiz
Marketing emails: No, from Mailchimp
No emails
EquipDash
Campaign: Summer reopening
Customers who said no to emails are left out
Skipped
Mailchimp
Mailchimp
Settings, API & Integrations
Connected
Your audience
1,284 customers in Mailchimp
Add customers toNewsletter
Last synced5 minutes ago
Sync nowDisconnect
Who goes to Mailchimp
Customers who said yes to emails
AddSaid yes to emailsEveryone who books
Tag by what they bookedEnabled

YOU CHOOSE WHO GOES

Only the customers who said yes, unless you say otherwise

By default, only customers who ticked yes to emails are sent to Mailchimp. Switch to Everyone who books and the rest go in as contacts Mailchimp won't send marketing to, so you can see every customer in one place and still only email the ones who agreed.

Got more than one audience? Pick which one your customers go into. Turn tagging off if you'd rather tag by hand.

GETTING STARTED

Connect Mailchimp in under a minute

There's no API key to copy and no list to import. You sign in to Mailchimp and EquipDash does the rest.

1

Press Connect Mailchimp

It's in Settings, under API & Integrations.

2

Sign in and press Allow

Use your usual Mailchimp login. If your account has one audience, it's picked for you.

3

Watch your customers arrive

Everyone who already said yes to emails is sent across in the background, tagged, and the page counts them as they go.

Ask Dash when Mailchimp last synced, or tell it to sync now, without opening Settings.

MORE INTEGRATIONS

Connect the rest of your tools

EquipDash works with the booking channels, payment and accounting apps, and AI assistants you already use.

WordPress Website GetYourGuide Booking channel Viator Booking channel Stripe Payments Xero Accounting QuickBooks Accounting MYOB Accounting Google Calendar Calendar Google Drive Documents Twilio Text messages Zapier Automation ChatGPT AI assistant Claude AI assistant Gemini AI assistant Grok AI assistant Kimi AI assistant Shopify Website Wix Website Squarespace Website Webflow Website GoDaddy Website Square Online Website Weebly Website Joomla Website Framer Website Any other website Website
See all integrations

FREQUENTLY ASKED QUESTIONS

Common questions about Mailchimp

Find answers to your questions below. Contact us if you couldn't find what you're looking for.

Contact Us

What does EquipDash send to Mailchimp?

Each customer’s email, first name, last name and phone, plus their last booking date and number of bookings. With tagging on, they also get a tag for each part of your business they’ve booked (Rentals, Experiences, Store or Services) and one for every item they booked.

How quickly do new customers show up?

What happens when someone unsubscribes in Mailchimp?

Will customers who didn’t agree to emails end up on my list?

If I edit a contact in Mailchimp, does it change in EquipDash?

What happens to my contacts if I disconnect?

Can my staff change the Mailchimp settings?

Which plans include Mailchimp?

Send your next email to the right customers

Start your free 21-day trial, connect Mailchimp, and your customers arrive in your audience already tagged.

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