Group and private lessons, a kids' surf camp, and boards and wetsuits rented by length and size from a shack on the sand.
Inside the business
Boards by length, wetsuits by size, the camp and the course, and instructors with their cards.
A family group lesson, a question answered late at night, and a five-morning kids’ camp.

Wetsuit sizes under every name, and everyone marked out of the water with one tap.
I sign for myself and my son. We have answered the swimming questions.
Swimming answers beside each name, and boards and wetsuits handed over from the rack.
A ding marked with a photo, and the board sent to the workshop for repair.
The flat-surf rule, walk-ups, instructor swaps, follow-up emails and the numbers.
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Step by step
From the booking page to the reports at the end of the month.
A mom and her son on Saturday's nine o'clock, each at their own price, with the photo package added. Each person's wetsuit size goes in so the suits are ready, and she signs her own waiver and her son's.
A mom who's never surfed, with kids of seven and twelve, asks the chat late at night. Dash knows lessons start at eight, offers the younger one something else to do, and answers the flat-surf question from the owner's own policy.
A group lesson, a soft-top for four hours and a wetsuit for the day, at one price that shows the saving. Every board is tracked by length, so the page shows how many are free at that time.
Five mornings for kids eight to fourteen, with one booking and one waiver for the whole week. Ask how many seats are left in the February camp and Dash counts the kids actually enrolled.
The soft-top in seven, eight and nine foot, each length with its own stock and every board with its own code. Dash counts the eight-footers free tomorrow morning from the real boards, lessons included.
Shortboards and longboards cost more from Memorial Day to Labor Day, $50 for a half day instead of $40. Ask what a six-foot shortboard costs in July and Dash quotes the same price the booking page does.
Each lesson lists the cards its instructor needs, and Today flags anyone teaching without one. Dash swaps in an instructor who holds them all, and nothing changes until the owner says yes.
Swell under 1.7 feet, checked a day and a half ahead on every lesson. When tomorrow drops under the line, Dash names the lesson it hits, and moving it sends everyone the new time and the reason.
The lessons, boards out and boards back, with only what needs the owner underneath, like a late board or an unpaid booking. One tap on the late board shows who has it and texts them.
Wetsuits for the lesson by size at the top, and each person's swimming and surfing answers beside their name. Dash names who's never surfed or isn't a confident swimmer, and everyone is checked in as they come down the sand.
Two boards and two wetsuits on the pickup, each with the code of the one to take off the rack. Swap one or scan its sticker, and the $100 deposit is already held from the booking.
Two eight-foot soft-tops, two medium wetsuits and a bar of wax for tomorrow, told to Dash in one sentence. Then a regular buys the ten-lesson pass from the store tab for $600.
A fresh ding marked on the return with a photo and a note, and the board goes to the workshop. Dash checks the booking for ding protection, and the customer gets a link to pay the repair with the photo attached.
Every student marked back with one tap as they come up the sand, with the time kept on the lesson. Ask who's still in the water and Dash reads this lesson's own list.
The 12:30 group on a phone, with each wetsuit size under the name and the sizes to grab for the whole group. Check in the last two, then ask Dash which boards and wetsuits are out right now.
The evening after a group lesson, thank everyone who came and tell them about the ten-lesson pass. Dash drafts the email word for word, checks who tonight's run would reach, and still asks before each one goes.
Dash writes the Winter Board Pass email at $149, with a button to buy it on the booking page. It goes only to the customers who opted in, scheduled for the first of November at nine.
The Post-Session Review asks about the lesson and the board and wetsuit, and answering earns a 10% code that works once. Dash sums up what people said about the instructors this month, in their own words.
Busiest sessions puts the nine o'clock group lesson at the top. Then ask which instructor taught the most people this month and how lessons compare with board rentals, and Dash answers beside the report.
Everything above is standard EquipDash: the booking page, boards by length and wetsuits by size, the camp and the course, instructors and their cards, the flat-surf rule and the chat that answers itself, set up for your school instead of Sandbar.
Surf school & rental software →See the same system set up for a different kind of business.
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